Fable Beauty Privacy Policy

This Privacy Policy describes how Fable Beauty (“Fable Beauty,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit, interact with, or make a purchase from https://www.fablebeauty.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your:

• Web browser;

• IP address;

• Time zone;

• Device and operating system;

• Cookies installed on your device;

• Pages and products you view;

• Referring websites or search terms; and

• Interactions with the Site.

We refer to this automatically collected information as “Device Information.”

We collect Device Information using technologies including:

• Cookies: Data files placed on your device or computer that may include an anonymous unique identifier. For information about cookies and how to disable them, visit http://www.allaboutcookies.org.

• Log files: Files that track actions occurring on the Site and may collect information such as your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.

• Web beacons, tags, and pixels: Electronic files used to record information about how visitors browse and interact with the Site.

When you make or attempt to make a purchase through the Site, create an account, contact us, subscribe to communications, or otherwise interact with us, we may collect information including:

• Name;

• Billing address;

• Shipping address;

• Payment and transaction information;

• Email address;

• Telephone number;

• Order history; and

• Communication preferences.

We refer to this information as “Order Information.”

When we use the term “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

How We Use Your Personal Information

We use Order Information to:

• Process and fulfill orders placed through the Site;

• Process payments;

• Arrange shipping and delivery;

• Provide invoices and order confirmations;

• Communicate with you about your orders, account, or customer-service requests;

• Send marketing communications when consistent with the preferences and consent you have provided;

• Screen orders and transactions for potential fraud or security risks;

• Maintain our business and financial records; and

• Comply with applicable legal and regulatory requirements.

We use Device Information to:

• Screen for potential fraud, security threats, and misuse;

• Operate, maintain, and improve the Site;

• Understand how customers browse and interact with the Site;

• Diagnose technical problems;

• Measure Site performance; and

• Evaluate the overall effectiveness of our communications and business operations.

No Sale or Advertising Disclosure of Personal Information

We do not sell, rent, or share your Personal Information—including your phone number, mobile opt-in information, SMS consent records, or other messaging consent data—with third parties for their own advertising, marketing, or promotional purposes.

We do not permit our service providers to use your Personal Information for their own advertising, marketing, or promotional purposes.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in data and consent information will not be shared with any third parties, except service providers that require the information solely to enable and operate our text-messaging program.

The above limitations do not prevent us from providing information to service providers acting on our behalf when reasonably necessary to operate our business, complete a transaction, deliver a requested service, send communications you have consented to receive, prevent fraud, or comply with the law.

Service Providers and Limited Disclosures

We may provide Personal Information to companies that perform services on our behalf. These companies act as service providers and may process Personal Information only as necessary to provide contracted services to Fable Beauty.

These services may include:

• Ecommerce hosting;

• Payment processing;

• Order processing and fulfillment;

• Shipping and delivery;

• Customer support;

• Website hosting and maintenance;

• Security and fraud prevention;

• Business analytics; and

• Email and text-message delivery.

For example, we use Shopify to power our online store. You can learn more about Shopify’s privacy practices at https://www.shopify.com/legal/privacy.

We may use analytics providers, including Google Analytics, to help us understand how visitors use the Site and to improve Site performance. You can learn more about Google’s privacy practices at https://policies.google.com/privacy and access the Google Analytics opt-out tool at https://tools.google.com/dlpage/gaoptout.

Our service providers are not authorized to sell, rent, or use the Personal Information they receive from us for their own advertising, marketing, or promotional purposes.

We may also disclose Personal Information:

• To comply with applicable laws or regulations;

• In response to a subpoena, court order, search warrant, or other lawful request;

• To investigate or prevent fraud, abuse, security threats, or illegal activity;

• To enforce our agreements or protect our legal rights;

• To protect the rights, property, or safety of Fable Beauty, our customers, or others; or

• In connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our business, subject to applicable law.

Cookies and Analytics

We may use cookies and similar technologies that are necessary to operate the Site, remember your preferences, understand Site performance, prevent fraud, and improve the customer experience.

We do not sell, rent, or provide the Personal Information collected through these technologies to third parties for their own advertising purposes.

You may be able to manage or disable cookies through your browser settings. Disabling certain cookies may affect the availability or operation of some Site features.

Text Marketing Terms and Conditions

By providing your telephone number and affirmatively opting in to receive text messages from Fable Beauty, you agree that we may send you text messages, including:

• Order and account notifications;

• Shipping and delivery updates;

• Customer-service messages;

• Abandoned-cart reminders, where permitted; and

• Marketing or promotional offers you have consented to receive.

Consent to receive marketing text messages is not a condition of purchasing any goods or services.

Message frequency may vary. Message and data rates may apply.

We use a text-messaging service provider to operate and deliver our text-messaging program. Your telephone number, name, order information, and messaging preferences may be processed by this provider solely as necessary to send messages on our behalf, manage consent records, process opt-out requests, and operate the program.

Your telephone number, mobile opt-in information, SMS consent records, and related Personal Information will not be sold, rented, or shared with third parties or affiliates for their own advertising, marketing, or promotional purposes.

Information may be provided to telecommunications carriers, messaging providers, and other service providers only as necessary to deliver the text messages you requested or consented to receive. These providers are not authorized by Fable Beauty to use that information for their own marketing or advertising.

To stop receiving marketing text messages, reply STOP to any marketing message sent by us or use an unsubscribe link included in a message, where available. After opting out, you may receive a confirmation message. You may continue to receive non-marketing messages when permitted by law, including messages directly related to an active transaction or customer-service request.

For assistance, reply HELP to the number from which you received the message or contact us using the information provided below.

Do Not Track

Some browsers offer a “Do Not Track” setting. Because there is not currently a universally accepted standard for responding to Do Not Track signals, the Site may not respond to these signals.

You may still manage cookies and similar technologies using your browser settings or any privacy controls made available through the Site.

Your Privacy Rights

Depending on where you live, applicable law may give you the right to:

• Request access to the Personal Information we maintain about you;

• Request correction of inaccurate Personal Information;

• Request deletion of certain Personal Information;

• Request a copy of certain Personal Information;

• Restrict or object to certain processing;

• Withdraw consent where processing is based on consent; and

• Appeal the denial of a privacy request, where applicable.

To exercise a privacy right, contact us using the information listed below. We may need to verify your identity before completing your request.

We will not discriminate against you for exercising a privacy right provided by applicable law.

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with similar privacy protections, we process Personal Information as necessary to fulfill our contracts with you, comply with legal obligations, pursue legitimate business interests, or act with your consent.

Your information may be processed or stored outside your country of residence, including in the United States and Canada, where privacy laws may differ from those in your jurisdiction.

Data Retention

We retain Personal Information for as long as reasonably necessary to:

• Fulfill the purposes described in this Privacy Policy;

• Provide products and services;

• Maintain transaction and consent records;

• Satisfy legal, tax, accounting, and reporting obligations;

• Resolve disputes;

• Prevent fraud; and

• Enforce our agreements.

When Personal Information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable law.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect Personal Information. However, no internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure.

Children’s Privacy

The Site is not intended for children under the age of 13, and we do not knowingly collect Personal Information from children under 13. If you believe a child has provided Personal Information to us, please contact us so that we can investigate and take appropriate action.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices or for operational, legal, or regulatory reasons.

When we make changes, we may update the effective date displayed with the policy. Your continued use of the Site following an update is subject to the revised Privacy Policy.

Contact Us

For more information about our privacy practices, to exercise a privacy right, to ask a question, or to make a complaint, contact us at:

Fable Beauty
331 Premier Ct S
Suite 100
Franklin, TN 37067

Email: customerservice@fablebeauty.com
Telephone: 888-579-0607